Three generations,
one piece of land.
Harold and Margaret Whitfield planted their first rows of vegetables on this Vermont hillside in 1978 with nothing but a tractor, a dream, and a stubborn belief that food should be grown right.
Today, their granddaughter Clara leads the farm with the same values — and a few more tools. What hasn't changed: our soil, our seeds, and our commitment to growing food you can trust.
Craftsbury, Vermont
Est. 1978
Organic
Since 1992 · Recertified annually
Farming
47
years on this land
A story written in seasons
Harold & Margaret break ground
With $3,200 in savings and a borrowed tractor, the Whitfields plant their first acre of vegetables on a hillside in Craftsbury.
First USDA Organic Certification
After years of building soil health without chemicals, GreenRoots becomes one of Vermont's earliest certified organic farms.
Second generation takes the reins
Tom and Lisa Whitfield expand to 200 acres and open the farm store, creating a direct connection with their community.
Clara leads the next chapter
Clara Whitfield returns from agricultural college and introduces regenerative practices, expanding the herb garden and on-farm beekeeping.
312
Certified organic acres
“To grow food that nourishes people and restores land — one season at a time.”
We believe the best farming looks a lot like nature: diverse, patient, and deeply connected to the community it feeds.
Built to last
generations.
Sustainability isn't a marketing claim — it's how we stay in business for another 47 years.
Solar-Powered Operations
48 solar panels on our barn roof generate 100% of the farm's electricity. Excess power feeds back to the Vermont grid.
100%
renewable energy
40%
more soil carbon
Composting & Soil Health
Every food scrap and crop residue becomes compost. Our soil carbon content has increased by 40% since we started measuring.
65%
less water used
Water Conservation
Drip irrigation and rainwater collection reduce our water use by 65% compared to conventional methods.
12
bee hives on-farm
Pollinator Habitat
Three acres of wildflower meadows and 12 honeybee hives support the pollinator ecosystem that makes our crops possible.
80mi
max delivery range
Local Distribution
Everything sold within 80 miles of the farm. Our produce is never on a truck for more than 2 hours.
Farmer Education
We host 3 apprentices each season and offer free organic farming workshops to Vermont landowners.
3
apprentices per season
The hands behind
every harvest.
Clara Whitfield
Lead Farmer & Owner
Third-generation farmer with a degree in Sustainable Agriculture from UVM. Passionate about regenerative practices and community food systems.
Tom Whitfield
Co-Owner & Operations
Clara's father and second-generation farmer. Tom manages the equipment, irrigation systems, and coordinates with local restaurant partners.
Priya Menon
Head of Farm Store
Priya joined GreenRoots in 2019 and transformed the farm store into a destination. She also develops our seasonal preserve recipes.
Marcus Webb
Head of Soil & Composting
Marcus is obsessed with soil biology. He oversees our composting program and has increased our soil organic matter by 40% in 4 years.